Aura Brand Solutions

For Rail Safety Week, Aura Brand Solutions sat down with their Health & Safety Manager, Bernie Daley, and Director of Rail, John Bekalo, to discuss what rail safety means to the business and why it underpins everything they do. When people see a freshly branded train, they see the finished result — but not always the planning, procedures, training and safety management that make it possible. Whether delivering a rebrand, installing interior graphics or working in a depot, every task at Aura Brand Solutions starts and ends with safety. As they explain, it’s easy to think of health and safety as processes, paperwork or compliance, but in reality it’s about people, keeping the team safe and building a culture where doing things the right way is simply the way they work.